# Lamina

> Lamina is an AI content production platform for e-commerce and brand teams. Pass a brief and a brand kit; get back on-brand product shots, reels, virtual try-ons, and campaign banners. Available as a web app, REST API, SDK, and MCP server for AI agents.

Lamina is the software alternative to creative-service subscriptions: what an agency or creative subscription delivers in weeks, a brand team ships same-day from a brief and a brand kit. Built for two audiences: (1) brand, marketing and e-commerce teams who need scalable, on-brand creative without a production studio or agency retainer; (2) developers and AI agents that need a single creative API instead of stitching together image, video, and try-on models.

## Core pages

- [Lamina homepage — product overview and customer outcomes](https://uselamina.ai/): Product overview, capabilities, and customer outcomes.
- [Lamina apps gallery — product shots, try-on, reels, banners, lifestyle scenes](https://uselamina.ai/apps): Catalog of creative apps (product photography, model try-on, reels, banners, lifestyle scenes).
- [Lamina pricing plans and Enterprise options](https://uselamina.ai/pricing): Plans, credits, and enterprise options.
- [Lamina for developers — REST API, SDK, MCP tools, agent integration](https://uselamina.ai/agents): REST API, SDK, MCP tools, agent integration, code samples.
- [Lamina blog — tutorials, launches, and brand creative best practices](https://uselamina.ai/blog): Tutorials, launches, and brand creative best practices.
- [Lamina use cases — product photography, try-on, agentic pipelines](https://uselamina.ai/use-cases): Scenario guides — AI product photography, virtual try-on for Shopify, agentic creative pipelines, and more.
- [Lamina integrations with Shopify, Sanity, Webflow, Zapier, Notion, Slack](https://uselamina.ai/integrations): Partner integrations — Shopify, Sanity, Webflow, Zapier, Notion, Slack, and agent clients.
- [Compare Lamina vs Superside, Photoroom, Botika, and other creative tools and services](https://uselamina.ai/compare): Honest head-to-head comparisons — Lamina vs Superside, Photoroom, Botika, Caspa, Higgsfield, Flair, and other AI creative tools and services.
- [Lamina glossary — generative media, creative APIs, MCP, brand DNA](https://uselamina.ai/glossary): Canonical definitions for generative media, creative APIs, MCP, brand DNA, and related terms.
- [Lamina FAQ — brand fidelity, pricing, integrations, and security questions](https://uselamina.ai/faq): Common questions about brand fidelity, pricing, integrations, and security.
- [Lamina community — showcase, programs, events, and creator stories](https://uselamina.ai/community): Showcase, programs, and events.
- [Open roles at Lamina — careers in AI, engineering, and design](https://uselamina.ai/careers): Open roles.
- [Talk to Lamina sales and partnerships team](https://uselamina.ai/talk-to-us): Lead capture for sales and partnerships.

## Developer surface

- [Lamina REST API and SDK overview for brief-to-campaign generation](https://uselamina.ai/agents): Brief + brand → campaign. Typed JSON, idempotent, streamable (SSE), deterministic with seed.
- [Lamina developer documentation — API reference, SDK guides, MCP setup](https://docs.uselamina.ai): Full API reference, SDK guides, MCP setup, and recipes. The canonical source for endpoint shapes and authentication.
- API base: `https://app.uselamina.ai` (versioned under `/v1`).
- SDK: `@uselamina/sdk` (TypeScript) and a Python SDK.
- CLI: `@uselamina/cli` — `lamina login`, `lamina content plan`, `lamina run`; `--json` on every command.
- Hosted MCP (recommended): connect the v2 front door with `npx add-mcp https://app.uselamina.ai/mcp/agent/v2` (OAuth, no API key). Stdio-only clients bridge via `npx -y mcp-remote https://app.uselamina.ai/mcp/agent/v2`. The self-hosted `@uselamina/mcp` package is retired.
- Agent skill: `npx @uselamina/skill`.

### Recommended MCP endpoint: v2 (7 task-level tools)

Hosted at `https://app.uselamina.ai/mcp/agent/v2`. Lifecycle: `credits / brand context → plan → clarify → frozen plan + cost → explicit approval → execute within maxCredits → status → deliver`. The exactly-7 snake_case tools:

`lamina_credits`, `lamina_brand_context`, `lamina_plan`, `lamina_execute`, `lamina_status`, `lamina_cancel`, `lamina_upload_asset`.

`lamina_plan` produces a frozen plan + estimated cost and does NOT dispatch generation; only `lamina_execute` spends credits, capped by `maxCredits`. `lamina_status` waits ~25s per call and returns `timedOut: true` to retry; finished assets are at `outputs[].url`.

### Advanced MCP endpoint (30-tool)

Hosted separately at `https://app.uselamina.ai/mcp/agent` — the optional 30-tool advanced surface for direct app/model/compose control, brand/app mutations, refinement, and checkout. Advanced `lamina_create` is plan-only; `lamina_run` dispatches the selected app. Both endpoints share the same parent OAuth resource. Scoring and publishing are REST-only (`POST /v1/content/score`, `POST /v1/publishing/publish`).

## Trust & legal

- [Lamina security practices and infrastructure controls](https://uselamina.ai/security)
- [Lamina privacy policy — data handling and user rights](https://uselamina.ai/privacy-policy)
- [Lamina terms of service and acceptable use](https://uselamina.ai/terms-of-service)
- [Lamina sub-processors and third-party data handlers](https://uselamina.ai/sub-processors)
- [Lamina customer support and help center](https://uselamina.ai/support)

## Optional

- [Expanded llms-full.txt with full capability and endpoint descriptions](https://uselamina.ai/llms-full.txt): Expanded version with full descriptions of capabilities, endpoints, and tool schemas.
- [Lamina XML sitemap of all indexable pages](https://uselamina.ai/sitemap.xml)

## Latest articles

- [Are there examples of successful AI-generated campaigns?](https://uselamina.ai/blog/are-there-examples-of-successful-ai-generated-campaigns) (2026-09-14): Examples of AI-generated campaigns work best when they start from a product truth, a brand kit, and a channel plan. Here are practical patterns to copy.
- [Are there any tutorials on using AI for creating campaign banners?](https://uselamina.ai/blog/are-there-any-tutorials-on-using-ai-for-creating-campaign-banners) (2026-09-14): Yes. This guide shows the tutorial path: brief, brand kit, product image, banner sizes, review checks, and AI tool choices for campaign banners.
- [AI Motion Designer: Higgsfield, After Effects and GPT](https://uselamina.ai/blog/ai-motion-designer-higgsfield-after-effects-and-gpt) (2026-09-13): Higgsfield’s AI Motion Designer puts GPT-directed motion work inside an active After Effects composition, keeping titles, layers and timing editable.
- [Are there any tips for achieving perfect white-background photos with AI?](https://uselamina.ai/blog/are-there-any-tips-for-achieving-perfect-white-background-photos-with-ai) (2026-09-13): Use AI for white-background product photos with a clean source shot, exact brief, believable shadows, edge checks, and a simple QA pass.
- [Are there AI tools specifically designed for ghost mannequin photos?](https://uselamina.ai/blog/are-there-ai-tools-specifically-designed-for-ghost-mannequin-photos) (2026-09-13): Yes. Ghost mannequin AI tools exist. Use them for apparel PDPs, then review fabric, edges, shadows, color, and garment shape before publishing.
- [How to create an AI wedding invitation with photo and video](https://uselamina.ai/blog/how-to-create-an-ai-wedding-invitation-with-photo-and-video) (2026-09-12): Create an AI wedding invitation by generating the artwork or key frames first, then adding verified event details as editable text before exporting a mobile-ready video.
- [Why AI video credits run out faster than you expect](https://uselamina.ai/blog/why-ai-video-credits-run-out-faster-than-you-expect) (2026-09-12): AI video credits pay for generation attempts, not approved clips. Model choice, seconds, resolution, audio, shared balances and iteration multiply the real drawdown.
- [What features should I look for in an AI video ad creator?](https://uselamina.ai/blog/what-features-should-i-look-for-in-an-ai-video-ad-creator) (2026-09-12): A practical feature checklist for choosing an AI video ad creator for ecommerce, paid social, brand control, integrations, and pricing.
- [What features should I look for in an AI reels maker?](https://uselamina.ai/blog/what-features-should-i-look-for-in-an-ai-reels-maker) (2026-09-12): A practical checklist for choosing an AI reels maker: brand control, product accuracy, editable drafts, workflow fit, exports, and pricing signals.
- [Higgsfield GPT Image 2.5: how it works and what you get](https://uselamina.ai/blog/higgsfield-gpt-image-25-how-it-works-and-what-you-get) (2026-09-11): Higgsfield brings GPT Image 2.5 into a broader creative workspace. Choose Flare for faster output or Sunburst for precision, then use references and disciplined review to protect the intended image.
- [What features should I look for in AI video ad creation software?](https://uselamina.ai/blog/what-features-should-i-look-for-in-ai-video-ad-creation-software) (2026-09-11): A practical checklist for creative teams choosing AI video ad software across brand control, product input, editing, variants, pricing, and workflow fit.
- [What features should I consider when choosing an AI tool for product images?](https://uselamina.ai/blog/what-features-should-i-consider-when-choosing-an-ai-tool-for-product-images) (2026-09-11): A practical feature checklist for ecommerce owners choosing AI product image software: product fidelity, brand control, formats, costs, and workflow fit.
- [Higgsfield MCP with GPT-6 Astra for Games 2.0](https://uselamina.ai/blog/higgsfield-mcp-with-gpt-6-astra-for-games-20) (2026-09-10): Higgsfield Games 2.0 pairs GPT-6 Astra’s orchestration with Higgsfield MCP creative tools to generate browser-playable game projects from prompts.
- [What features make an AI tool suitable for on-brand product images?](https://uselamina.ai/blog/what-features-make-an-ai-tool-suitable-for-on-brand-product-images) (2026-09-10): A practical checklist for choosing an AI product image tool: brand kits, product fidelity, scene control, channel exports, workflow fit, and price clarity.
- [What are the top-rated AI tools for creating on-brand visuals?](https://uselamina.ai/blog/what-are-the-top-rated-ai-tools-for-creating-on-brand-visuals) (2026-09-10): A plain comparison of AI tools for on-brand product photos, try-ons, reels, banners, and ad variants, with verified pricing where available.
- [The 2026 AI product-creative tool landscape: what 17 tools cost and what they actually do](https://uselamina.ai/blog/ai-product-creative-tool-landscape-2026) (2026-09-10): We compiled the 2026 pricing, formats and capabilities of 17 AI product-creative tools — from $8/mo editors to a $15,000/mo service. The data shows video is still rare, brand-kit enforcement rarer, and the market splits into apps vs. infrastructure.
- [What are the best AI creative tools with brand kits?](https://uselamina.ai/blog/what-are-the-best-ai-creative-tools-with-brand-kits) (2026-09-09): A buyer-ready comparison of AI creative tools for brand-kit workflows, with verified pricing, fit notes, and clear limits on what we can confirm.
- [What are some tips for getting the best ghost mannequin photos with AI?](https://uselamina.ai/blog/what-are-some-tips-for-getting-the-best-ghost-mannequin-photos-with-ai) (2026-09-09): A practical checklist for AI ghost mannequin photos: shoot clean source images, protect garment shape, verify edges, and use brand rules before export.
- [What are some tips for ensuring my images meet Amazon's standards?](https://uselamina.ai/blog/what-are-some-tips-for-ensuring-my-images-meet-amazon-s-standards) (2026-09-08): A practical Amazon image checklist for clean main photos, useful secondary images, controlled AI edits, and SKU-level pre-upload review.
- [What are some examples of successful product reels made with AI?](https://uselamina.ai/blog/what-are-some-examples-of-successful-product-reels-made-with-ai) (2026-09-08): Successful AI product reels show one product clearly, keep brand rules intact, and test several hooks without rebuilding the shoot from scratch.