# Lamina

> Lamina is an AI content production platform for e-commerce and brand teams. Pass a brief and a brand kit; get back on-brand product shots, reels, virtual try-ons, and campaign banners. Available as a web app, REST API, SDK, and MCP server for AI agents.

Lamina is the software alternative to creative-service subscriptions: what an agency or creative subscription delivers in weeks, a brand team ships same-day from a brief and a brand kit. Built for two audiences: (1) brand, marketing and e-commerce teams who need scalable, on-brand creative without a production studio or agency retainer; (2) developers and AI agents that need a single creative API instead of stitching together image, video, and try-on models.

## Core pages

- [Lamina homepage — product overview and customer outcomes](https://uselamina.ai/): Product overview, capabilities, and customer outcomes.
- [Lamina apps gallery — product shots, try-on, reels, banners, lifestyle scenes](https://uselamina.ai/apps): Catalog of creative apps (product photography, model try-on, reels, banners, lifestyle scenes).
- [Lamina pricing plans and Enterprise options](https://uselamina.ai/pricing): Plans, credits, and enterprise options.
- [Lamina for developers — REST API, SDK, MCP tools, agent integration](https://uselamina.ai/agents): REST API, SDK, MCP tools, agent integration, code samples.
- [Lamina blog — tutorials, launches, and brand creative best practices](https://uselamina.ai/blog): Tutorials, launches, and brand creative best practices.
- [Lamina use cases — product photography, try-on, agentic pipelines](https://uselamina.ai/use-cases): Scenario guides — AI product photography, virtual try-on for Shopify, agentic creative pipelines, and more.
- [Lamina integrations with Shopify, Sanity, Webflow, Zapier, Notion, Slack](https://uselamina.ai/integrations): Partner integrations — Shopify, Sanity, Webflow, Zapier, Notion, Slack, and agent clients.
- [Compare Lamina vs Superside, Photoroom, Botika, and other creative tools and services](https://uselamina.ai/compare): Honest head-to-head comparisons — Lamina vs Superside, Photoroom, Botika, Caspa, Higgsfield, Flair, and other AI creative tools and services.
- [Lamina glossary — generative media, creative APIs, MCP, brand DNA](https://uselamina.ai/glossary): Canonical definitions for generative media, creative APIs, MCP, brand DNA, and related terms.
- [Lamina FAQ — brand fidelity, pricing, integrations, and security questions](https://uselamina.ai/faq): Common questions about brand fidelity, pricing, integrations, and security.
- [Lamina community — showcase, programs, events, and creator stories](https://uselamina.ai/community): Showcase, programs, and events.
- [Open roles at Lamina — careers in AI, engineering, and design](https://uselamina.ai/careers): Open roles.
- [Talk to Lamina sales and partnerships team](https://uselamina.ai/talk-to-us): Lead capture for sales and partnerships.

## Developer surface

- [Lamina REST API and SDK overview for brief-to-campaign generation](https://uselamina.ai/agents): Brief + brand → campaign. Typed JSON, idempotent, streamable (SSE), deterministic with seed.
- [Lamina developer documentation — API reference, SDK guides, MCP setup](https://docs.uselamina.ai): Full API reference, SDK guides, MCP setup, and recipes. The canonical source for endpoint shapes and authentication.
- API base: `https://app.uselamina.ai` (versioned under `/v1`).
- SDK: `@uselamina/sdk` (TypeScript) and a Python SDK.
- CLI: `@uselamina/cli` — `lamina login`, `lamina content plan`, `lamina run`; `--json` on every command.
- Hosted MCP (recommended): connect the v2 front door with `npx add-mcp https://app.uselamina.ai/mcp/agent/v2` (OAuth, no API key). Stdio-only clients bridge via `npx -y mcp-remote https://app.uselamina.ai/mcp/agent/v2`. The self-hosted `@uselamina/mcp` package is retired.
- Agent skill: `npx @uselamina/skill`.

### Recommended MCP endpoint: v2 (7 task-level tools)

Hosted at `https://app.uselamina.ai/mcp/agent/v2`. Lifecycle: `credits / brand context → plan → clarify → frozen plan + cost → explicit approval → execute within maxCredits → status → deliver`. The exactly-7 snake_case tools:

`lamina_credits`, `lamina_brand_context`, `lamina_plan`, `lamina_execute`, `lamina_status`, `lamina_cancel`, `lamina_upload_asset`.

`lamina_plan` produces a frozen plan + estimated cost and does NOT dispatch generation; only `lamina_execute` spends credits, capped by `maxCredits`. `lamina_status` waits ~25s per call and returns `timedOut: true` to retry; finished assets are at `outputs[].url`.

### Advanced MCP endpoint (30-tool)

Hosted separately at `https://app.uselamina.ai/mcp/agent` — the optional 30-tool advanced surface for direct app/model/compose control, brand/app mutations, refinement, and checkout. Advanced `lamina_create` is plan-only; `lamina_run` dispatches the selected app. Both endpoints share the same parent OAuth resource. Scoring and publishing are REST-only (`POST /v1/content/score`, `POST /v1/publishing/publish`).

## Trust & legal

- [Lamina security practices and infrastructure controls](https://uselamina.ai/security)
- [Lamina privacy policy — data handling and user rights](https://uselamina.ai/privacy-policy)
- [Lamina terms of service and acceptable use](https://uselamina.ai/terms-of-service)
- [Lamina sub-processors and third-party data handlers](https://uselamina.ai/sub-processors)
- [Lamina customer support and help center](https://uselamina.ai/support)

## Optional

- [Expanded llms-full.txt with full capability and endpoint descriptions](https://uselamina.ai/llms-full.txt): Expanded version with full descriptions of capabilities, endpoints, and tool schemas.
- [Lamina XML sitemap of all indexable pages](https://uselamina.ai/sitemap.xml)

## Latest articles

- [AI try on clothes app: how virtual try-on actually works for ecommerce](https://uselamina.ai/blog/ai-try-on-clothes-app) (2026-08-01): Thinking about an AI try on clothes app for your store? This guide explains what virtual try-on can actually do, where it breaks, and how Lamina turns it into real ecommerce creative.
- [AI reels for free: what marketers really get and how to scale](https://uselamina.ai/blog/ai-reels-for-free) (2026-08-01): Searching 'ai reels for free'? This guide explains what free tools truly offer, their limits for ecommerce Instagram reels, and when a paid, on-brand workflow like Lamina is worth it.
- [AI product photography vs 3D and CGI rendering for ecommerce](https://uselamina.ai/blog/ai-product-photography-vs-3d-and-cgi-rendering-for-ecommerce) (2026-08-01): Choose camera photography for product truth, 3D/CGI for reusable precision, and AI for high-volume scene variants. A hybrid workflow usually gives ecommerce teams the safest coverage.
- [AI cinemagraphs for product pages](https://uselamina.ai/blog/ai-cinemagraphs-for-product-pages) (2026-08-01): AI cinemagraphs add controlled, localized motion to product pages. Learn where they fit, how to create them from a still, and how to QA product fidelity.
- [What is a brand kit, and why AI creative tools need one](https://uselamina.ai/blog/what-is-a-brand-kit-and-why-ai-creative-tools-need-one) (2026-08-01): A brand kit gives AI the exact visual and voice rules it needs to produce usable drafts. Learn what to include, how to set it up, and how to review output.
- [Lamina vs HeyGen: product video for ecommerce vs AI avatar and presenter video](https://uselamina.ai/blog/lamina-vs-heygen-product-video-for-ecommerce-vs-ai-avatar-and-presenter-video) (2026-08-01): HeyGen is stronger for AI presenters and localization; Lamina is built for product-accurate, brand-controlled ecommerce visuals. Choose based on what must carry the video.
- [Best AI product photography tools for Etsy sellers (2026)](https://uselamina.ai/blog/best-ai-product-photography-tools-for-etsy-sellers-2026) (2026-08-01): A fit-based 2026 comparison of Lamina, Photoroom, Pebblely, and Claid for Etsy sellers who need accurate, warm product imagery that holds up in thumbnails.
- [Best AI product photography tools for eBay sellers (2026)](https://uselamina.ai/blog/best-ai-product-photography-tools-for-ebay-sellers-2026) (2026-08-01): Compare AI product photography tools for eBay sellers, with gallery-image requirements, high-SKU workflow guidance, pricing snapshots, and trust-first photo practices.
- [Best AI product photography tools for Walmart Marketplace (2026)](https://uselamina.ai/blog/best-ai-product-photography-tools-for-walmart-marketplace-2026) (2026-08-01): Compare Lamina, Photoroom, Claid, and Booth.ai for Walmart Marketplace image workflows, with a focus on compliant primary images, truthful product depiction, and catalog scale.
- [Best AI product video tools for TikTok Shop and TikTok ads (2026)](https://uselamina.ai/blog/best-ai-product-video-tools-for-tiktok-shop-and-tiktok-ads-2026) (2026-08-01): A source-constrained 2026 comparison of Arcads, Creatify, Captions, HeyGen, and Lamina for TikTok Shop videos and Spark Ads.
- [Best AI product video ad tools for Facebook and Instagram ads (2026)](https://uselamina.ai/blog/best-ai-product-video-ad-tools-for-facebook-and-instagram-ads-2026) (2026-08-01): Compare Creatify, Arcads, AdCreative.ai, Pencil, and Lamina for Meta ad production, with placement-specific guidance for Feed, Stories, Reels, and Advantage+ workflows.
- [The best AI product photography and video tools for ecommerce, by platform (2026)](https://uselamina.ai/blog/the-best-ai-product-photography-and-video-tools-for-ecommerce-by-platform-2026) (2026-08-01): A practical 2026 guide to AI product photography and video tools for ecommerce, with platform-specific recommendations, trade-offs, and a QA-first buying framework.
- [Lamina vs Photoroom: editing product photos vs generating on-brand product imagery at scale](https://uselamina.ai/blog/lamina-vs-photoroom-editing-product-photos-vs-generating-on-brand-product-imagery-at-scale) (2026-08-01): Photoroom is a strong choice for fast catalog cleanup. Lamina fits teams producing controlled, on-brand product images, try-on, ads, and video across channels.
- [Best AI product photo tools for Shopify stores in 2026](https://uselamina.ai/blog/best-ai-product-photo-tools-for-shopify-stores-in-2026) (2026-08-01): Compare Shopify Magic, Photoroom, Claid, and specialist AI product-photo tools by the job you need done: cleanup, lifestyle scenes, bulk catalogs, or Shopify-native publishing.
- [Best AI product video tools for ecommerce (2026)](https://uselamina.ai/blog/best-ai-product-video-tools-for-ecommerce-2026) (2026-08-01): A practical 2026 comparison of 10 AI product video tools for ecommerce, with best-fit workflows, pricing snapshots, strengths, limits, and a quick selection guide.
- [Best AI product photography tools for Amazon sellers (2026)](https://uselamina.ai/blog/best-ai-product-photography-tools-for-amazon-sellers-2026) (2026-08-01): A practical 2026 comparison of AI product photography tools for Amazon sellers, covering white-background cleanup, lifestyle images, catalog scale, pricing, and QA limits.
- [Best AI product image tools for Pinterest (2026)](https://uselamina.ai/blog/best-ai-product-image-tools-for-pinterest-2026) (2026-08-01): Compare Canva, PhotoRoom, Pebblely, and Lamina for Pinterest-ready product imagery, from editable vertical Pins to themed lifestyle scenes and catalog workflows.
- [Benchmarking AI video generation for ecommerce ads: from product assets and a brand kit to short, on-brand product video variants](https://uselamina.ai/blog/benchmarking-ai-video-generation-for-ecommerce-ads-from-product-assets-and-a-brand-kit-to-short-) (2026-08-01): A practical framework for benchmarking AI ecommerce video tools with fixed SKU inputs, structured brand-kit controls, release gates, and comparable production costs.
- [Lamina vs InVideo: product-accurate ecommerce video vs template-based video creation](https://uselamina.ai/blog/lamina-vs-invideo-product-accurate-ecommerce-video-vs-template-based-video-creation) (2026-08-01): InVideo offers broad template and prompt-led video creation. Lamina is built for ecommerce teams that need product-reference and brand-kit control across campaign creative.
- [How to choose an AI product photography tool: a buyer's guide for ecommerce](https://uselamina.ai/blog/how-to-choose-an-ai-product-photography-tool-a-buyers-guide-for-ecommerce) (2026-08-01): Choose an AI product photography tool by testing SKU fidelity, repeatable style, batch workflow, and the cost of approved images—not by a single polished demo.