Creative App
Also known as: creative application, media app, generation app
A creative app is a reusable, named generative-media workflow — productShoot, virtualTryOn, brandFilm — that bundles model routing, prompt scaffolding, brand context, and output formatting into a single callable unit. You call apps, not models, so the same call survives a model upgrade and produces consistent on-brand outputs.
Example
Calling lamina.apps.virtualTryOn({ garment, body, brand }) routes the request through whichever try-on model performs best for that garment category, attaches the brand's body-type guidelines, and returns four ratios ready for a Shopify PDP.
Anatomy of a creative app
Every creative app declares an output type (still image, vertical reel, ad variant, try-on, banner, brand film), a default model graph, a prompt scaffolder, a brand-kit binding, and an evaluator. When you call it with a brief, the app composes the prompt, picks a model, queues a run, evaluates the result, and returns typed assets with URLs, ratios, and brand-fit scores.
Why apps beat raw models
Raw model calls require you to own prompt engineering, ratio handling, brand drift, and model selection forever. An app moves that to the platform — once. That's how a 30-app library covers 80% of brand-side generative needs without your team writing prompts.
Related terms
Creative API
A Creative API is a developer interface that wraps multiple generative models, brand context, evaluation, and distribution behind a single endpoint. Instead of calling raw model endpoints — Sora, Veo, FLUX, Runway — directly, you call a creative app like productShoot or virtualTryOn and the API handles routing, evaluating, and delivering the result.
Run
A run is one execution of a creative app — a single call with a brief, a brand kit, and parameters that produces one or more media assets. Every run has an id, a phase stream (queued → composing → rendering → done), and an evaluation score against the attached brand rubric.
Brief
A brief is the natural-language prompt plus structured parameters passed into a creative app. Briefs describe what to make ("linen tee on weathered teak, north light, 35mm") and how to constrain it (variants, ratios, models). Combined with a brand kit and a seed, the same brief produces a deterministic run.
Brand Kit
A brand kit is the structured representation of a brand — palette, typography, voice, do/don't rules, reference shots, and product fidelity constraints — that an agent attaches to every run. It anchors generative outputs in a known visual identity so the same brief produces brand-consistent assets across channels.
Modality
A modality is the type of media a model produces: image, video, audio, 3D, or text. Generative-media platforms route a single brief across multiple modalities — for example, a still hero image and a 9:16 reel from the same brand kit — without rewriting prompts for each one.