Glossary
Terms in generative media for agents
Plain-English definitions for the concepts behind Lamina — creative APIs, MCP, brand DNA, virtual try-on, and more.
Agent-callable API
An agent-callable API is one designed to be invoked by an autonomous LLM agent rather than a human developer. It exposes typed tool schemas, returns structured outputs an agent can parse, supports idempotency keys for safe retries, and handles long-running jobs through streaming or polling instead of blocking.
Brand Kit
A brand kit is the structured representation of a brand — palette, typography, voice, do/don't rules, reference shots, and product fidelity constraints — that an agent attaches to every run. It anchors generative outputs in a known visual identity so the same brief produces brand-consistent assets across channels.
Brief
A brief is the natural-language prompt plus structured parameters passed into a creative app. Briefs describe what to make ("linen tee on weathered teak, north light, 35mm") and how to constrain it (variants, ratios, models). Combined with a brand kit and a seed, the same brief produces a deterministic run.
Creative API
A Creative API is a developer interface that wraps multiple generative models, brand context, evaluation, and distribution behind a single endpoint. Instead of calling raw model endpoints — Sora, Veo, FLUX, Runway — directly, you call a creative app like productShoot or virtualTryOn and the API handles routing, evaluating, and delivering the result.
Creative App
A creative app is a reusable, named generative-media workflow — productShoot, virtualTryOn, brandFilm — that bundles model routing, prompt scaffolding, brand context, and output formatting into a single callable unit. You call apps, not models, so the same call survives a model upgrade and produces consistent on-brand outputs.
Generative media for agents
Generative media for agents is the category of image, video, audio, and 3D APIs designed to be called by autonomous AI agents — not humans clicking a UI. They expose tools through MCP, return structured outputs an LLM can parse, and tolerate retries, long jobs, and failure modes only an agent encounters.
Idempotent generation
Idempotent generation is the property that the same generative-media call — same brief, brand, seed, and idempotency key — returns the same result on retry instead of producing a new (and billed) output. It's a survival requirement for agents, which retry on timeout and would otherwise create duplicate runs.
MCP server
An MCP server is a process that exposes tools, resources, and prompts to an LLM client over the Model Context Protocol — Anthropic's open standard, donated to the Linux Foundation in December 2025. MCP servers let agents in Claude, Cursor, Windsurf, and VS Code call your API as native tools.
Modality
A modality is the type of media a model produces: image, video, audio, 3D, or text. Generative-media platforms route a single brief across multiple modalities — for example, a still hero image and a 9:16 reel from the same brand kit — without rewriting prompts for each one.
Run
A run is one execution of a creative app — a single call with a brief, a brand kit, and parameters that produces one or more media assets. Every run has an id, a phase stream (queued → composing → rendering → done), and an evaluation score against the attached brand rubric.