For Social and content teams running daily organic and paid short-form on Reels, TikTok, and YouTube Shorts.

Brand-locked vertical reels at scale

Spin up 9:16 Reels and TikToks from a single brief — brand-locked, motion-true, and channel-ready.

Lamina's verticalReel creative app generates 9:16 short-form video from a brief plus a brand kit, routed across the best-in-class video models for the request. Outputs are channel-tagged for Reels, TikTok, and Shorts, scored against the brand rubric, and distributed to Drive, Slack, or directly to your scheduling tool — in one call.

The problem

Short-form video is the highest-conversion organic surface and the most expensive to produce. Most brands ship two to three reels a week because every reel needs a script, shoot, edit, and brand check. Pure model output drifts on tone and pacing; agencies cost too much to run daily.

How Lamina solves it

How it works

lamina.apps.verticalReel takes a brief, brand id, target length (15s / 30s / 60s), and channel hints. It composes a beatsheet from the brand voice, routes the generation across video models that perform best for that genre (Veo, Runway Gen-4, Kling, Sora), evaluates motion fidelity and brand fit, and returns the keepers as 9:16 MP4 with channel-specific safe-zones already applied.

Same call, every channel

TikTok hides behind the bottom UI strip; Reels respects different safe-zones; Shorts has its own. Lamina renders one canonical 9:16 master and exports per-channel safe-zone variants automatically. Drop them into Drive for your scheduler or post the keeper to Slack for the marketer to approve.

Steps

  1. 1

    Define a beatsheet template

    In the brand kit, configure a default beatsheet (hook, build, payoff, CTA) so every reel inherits the brand's pacing.

  2. 2

    Call lamina.apps.verticalReel

    Pass brief, brand id, length, channels ['reels','tiktok','shorts']. Lamina handles model routing and safe-zones.

  3. 3

    Evaluate motion + brand fit

    lamina.evaluate scores both temporal coherence and brand fit. Reject below threshold automatically.

  4. 4

    Distribute to scheduler or review channel

    Push to Drive for your scheduling tool, or post to Slack for marketer approval before going live.

What you get

  • •Daily reel cadence becomes feasible at one-tenth the production cost of agency video.
  • •Channel safe-zones applied automatically — no manual recropping per platform.
  • •Brand voice and pacing locked through brand-kit beatsheets.
  • •Motion-fidelity scoring catches the 'AI weirdness' before the asset ships.

Works with