How Lamina keeps a product consistent across a multi-shot campaign

How does Lamina keep a product looking identical across a whole campaign? It locks your product photo as a fixed visual reference, then generates every shot against that same reference, so the bottle, label, and color stay consistent while only the scene changes. Here's how that works. It starts with a single source image, here, a Gulabari bottle. In Lamina that becomes an Image Input node: the locked reference every downstream shot has to match. From that one reference, Lamina fans out into several AI Designer nodes, each a different scene: floating rose petals, an underwater shot, a suspended hero shot. Every node points back to the same product image, so Lamina re-renders the scene, not the product. Because the product is a reference, not a text prompt, the label, cap, and bottle shape don't drift between shots — the exact thing that usually breaks in AI product imagery. One asset, a campaign's worth of on-brand variations. And it's an editable graph, not a final video file: change the scene on any node, keep the product fixed, regenerate just that one shot. Consistency holds as long as the product stays the reference; swapping the base model mid-campaign can shift the look, so keep one model per campaign. Try it at uselamina.ai — point it at one product photo and generate your first consistent set.